Fitness
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B2C
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Mobile app
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New feature
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Anytime Fitness
App Redesign Anytime Fitness Longgggggg lalalalalaalala longgggg text more text
4.5

User Engagement
13%
Revenue
4%
Satisfaction


Context
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Purchasing precious metals had traditionally been a dry, purely functional process, visually similar to stock trading. This project explored how emotional design and a strong visual concept could disrupt a conservative fintech market.