Fitness

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B2C

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Mobile app

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New feature

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Anytime Fitness

App Redesign Anytime Fitness Longgggggg lalalalalaalala longgggg text more text

4.5

User Engagement

13%

Revenue

4%

Satisfaction

Context

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Purchasing precious metals had traditionally been a dry, purely functional process, visually similar to stock trading. This project explored how emotional design and a strong visual concept could disrupt a conservative fintech market.