Anytime Fitness App

I continuously directed, crafted, prototyped, and delivered emotionally-engaging in-app experiences that drove a 6% Anytime Fitness mobile app user loyalty increase by creating habits-oriented features. I also led workout player redesign, defining feature strategy and design direction as well as delivering curated final designs. That feature release contributed to achieving 4.8 star rating on App Store as well as increasing user engagement by 17%.